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    Announcing the Smile Squad! Your Child's New Brushing Heroes

    Pic: Sutton Dental Care

    Announcing the Smile Squad! Your Child's New Brushing Heroes

    Superheroes have landed at Sutton Dental Care. Press play and meet Max, Kit and Ruby — the Smile Squad, here to make brushing brave.

    Sutton Dental Care

    Dental Professional

    Tuesday, 4 August 20263 min read
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    Something exciting has landed at Sutton Dental Care. Say hello to Max, Kit and Ruby — three superhero teeth on a mission to make brushing brave, fun, and something your little one actually looks forward to.

    Every superhero team has an origin story. Ours starts here, at Sutton Dental Care — with a simple mission: to help children feel brave, happy and proud about looking after their teeth. Press play above for the full reveal — then meet the team properly below.

    So we'd like you to meet the newest members of the family. Assembled under the SDC Shield — protecting your smile, supporting your health — please give a big, gap-toothed grin to… the Smile Squad.

    Meet the team

    🦷 Max — the brave one

    Max leads the charge in blue. He's the one who reminds little ones that the dentist's chair isn't scary at all — it's the coolest seat in the house (it goes up and down!). When a wobbly tooth needs courage, Max is right there with a fist-bump.

    🦷 Kit — the clever one

    Behind those gold goggles, Kit spots everything — the sneaky sugar hiding in snacks, the back teeth that get forgotten, the perfect two-minute brush. Kit's here to make looking after teeth feel less like a chore and more like a mission.

    🦷 Ruby — the cheerleader

    In bold red, Ruby brings the energy. Every brush, every check-up, every brave visit gets a high-five and a "you did it!" Ruby believes every child deserves to feel like a hero for taking care of their smile.

    Led by a real-life hero

    The Smile Squad may be animated, but their leader is very real. Dr Natasha Davé, our paediatric dentist, is the human heart of the team — and yes, that's her in the video, cartoon form and all.

    Dr Davé has dedicated her career to caring for children — including the nervous ones. With specialist paediatric experience (Birmingham Dental Hospital and Birmingham Children's Hospital) and over a decade providing gentle inhalation sedation for anxious little patients, her approach is built on patience, understanding, and making sure every child feels genuinely heard before anything happens. The Smile Squad is simply that same warmth, brought to life for the children who love them.

    Why superheroes?

    Because how a child feels about the dentist in their early years tends to stay with them for life. A child who grows up thinking of check-ups as fun — as a chance to see Max, Kit and Ruby — is a child who grows into an adult who looks after their teeth without a second thought.

    The Smile Squad turns brushing into a mission, courage into a superpower, and the dentist into somewhere your little one wants to go.

    Come and meet them

    The Smile Squad is officially here — and they can't wait to meet your little one.

    Whether it's a first-ever visit or a routine check-up, we'll make it a happy one. Book your child's appointment at Sutton Dental Care on 0121 354 7570 or at suttondentalcare.co.uk — and let's make brushing brave together.

    Smile Squad, assemble! 🦷✨

    Sutton Dental Care — Aesthetics · Implants · Excellence. Paediatric care is provided by our registered clinical team; suitability for any treatment is confirmed at your child's appointment.

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