CookiePolicy
This Cookie Policy explains how Sutton Dental Care ("we", "us", "our") uses cookies and similar technologies on suttondentalcare.co.uk, in compliance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations 2003 (PECR). It should be read alongside our Privacy Notice.
What are cookies?
Cookies are small text files placed on your device (computer, tablet or phone) when you visit a website. They are used widely to make websites work, work more efficiently, and to provide information to the website owner. Similar technologies such as pixels, tags, and local storage may also be used; for simplicity, we refer to all of these as "cookies" in this policy.
Your choice
When you first visit our website, you will see a cookie consent banner. You can choose to:
- Accept all cookies — including analytics and advertising cookies
- Reject non-essential cookies — only strictly necessary cookies will be set
You can change your choice at any time by clearing your browser cookies and revisiting the site, or by adjusting your browser settings (see "Managing cookies" below). We will not set non-essential cookies unless you give us your explicit consent.
Categories of cookies we use
1. Strictly necessary cookies
These cookies are essential for the website to function. They cannot be switched off and do not require your consent under PECR. They do not store any personally identifiable information about you.
| Cookie | Purpose | Duration |
|---|---|---|
| sutton_cookie_consent | Stores your cookie preferences so we don't ask again on every visit. | 12 months |
2. Analytics cookies (set only with your consent)
These cookies help us understand how visitors use our website so we can improve it. The information is collected anonymously and aggregated. We use these only if you click "Accept all" on the cookie banner.
| Cookie / Service | Purpose | Duration |
|---|---|---|
| Google Analytics 4 (G-N2VE80NKCZ) | Counts visits, pages viewed, and approximate location to help us understand which content is useful. | Up to 14 months |
| Google Tag Manager (GTM-KD5MNH38) | Loads other tags only when you have given consent. Does not track you on its own. | Session |
Google's privacy policy: policies.google.com/privacy
3. Advertising cookies (set only with your consent)
These cookies measure the effectiveness of advertising we run on Google. They allow us to see if a visitor came from one of our ads and whether they later booked an appointment. We use these only if you click "Accept all" on the cookie banner.
| Cookie / Service | Purpose | Duration |
|---|---|---|
| Google Ads (AW-16616468300) | Measures conversions (e.g. enquiry forms submitted) for our ad campaigns. | Up to 13 months |
Third-party cookies
Some cookies are set by third-party services we use to deliver functionality on our website. We do not control these cookies, and they are governed by the third party's own privacy policy. Currently, third-party cookies on our website come from Google (Analytics, Tag Manager, Ads). We do not use any social media tracking cookies (Facebook Pixel, LinkedIn Insight, etc.) on this website.
Managing cookies in your browser
Most web browsers allow some control of cookies through browser settings. You can typically block all cookies, delete existing cookies, or set the browser to ask before storing a cookie.
Be aware that disabling strictly necessary cookies may affect how the website functions for you. To learn more about cookies and how to manage them, visit www.allaboutcookies.org or the help section of your specific browser.
Do we use cookies for clinical purposes?
No. Our website cookies are used only for the purposes described above (essential website function, anonymous analytics, advertising measurement). They are not used to access, store, or process any patient clinical or health records. Clinical records are held in our practice management system, governed separately by our Privacy Notice.
Changes to this policy
We may update this Cookie Policy from time to time, for example if we add or remove third-party services. Any changes will be posted on this page with an updated revision date.
How to contact us
If you have any questions about this Cookie Policy or how we use cookies, please contact us:
Sutton Dental Care
29 Coleshill Street
Sutton Coldfield, B72 1SD
Tel: 0121 354 7570
Email: info@suttondentalcare.co.uk
If you are unhappy with our response, you can complain to the Information Commissioner's Office (ICO) on 0303 123 1113 or via ico.org.uk/concerns.